PRINT ADVERTISEMENTS ANALYSIS
1) Laureus
This print advertisement from Laureus indicates that sports can give children a new life. It shows that sports is one of the important elements that take part in most of the children’s life, not only sports can enhance their physically health, as well as mentally health such as sportsmanship. In this selected print advertisement, the force relationship between football and egg is perfectly merged into one and showing a child hatches from a football. This has presented the combination between sports and new life with creative and innovative ways to promote their tagline which is “sport can give new life to children”.
The target markets of this print advertisement is for children from the age of 3 until 12 regardless the specific gender. It opens up how people view the sports taking part in children. However, this message only can be conceived by their parents to deliver the meaning of it.
To improve this print advertisement, the child in the football-shell should be naked instead of wearing a shirt. By improving this print advertisement, it will not only give more warmth and enthusiasm to the audience about the birth of new life, it also make more sense in the rule of Mother Nature. Besides that, another improvement that can be done is the headline. By looking at this print advertisement, the headline is blur and audiences need to squint their eyes to see the message that is trying to deliver. Thus, it will be perfect if the headline is designed in bigger font size.
The difference that found in this message is the interpretation of life in this print advertisement. It is true that sports provide children a healthy body and mind in their life, however, life is not merely about in the condition of living or being alive. In fact, life can be determined as their future career or dream which involves with sports. For example, be an international soccer player or get gold medal in Olympic game. Therefore, the tagline “Sport can give new life to children” can be portrayed that children actually can build their own pathway and dedicate themselves in sport industry in order to achieve what they desire in their life.
The target markets of this print advertisement is for children from the age of 3 until 12 regardless the specific gender. It opens up how people view the sports taking part in children. However, this message only can be conceived by their parents to deliver the meaning of it.
To improve this print advertisement, the child in the football-shell should be naked instead of wearing a shirt. By improving this print advertisement, it will not only give more warmth and enthusiasm to the audience about the birth of new life, it also make more sense in the rule of Mother Nature. Besides that, another improvement that can be done is the headline. By looking at this print advertisement, the headline is blur and audiences need to squint their eyes to see the message that is trying to deliver. Thus, it will be perfect if the headline is designed in bigger font size.
The difference that found in this message is the interpretation of life in this print advertisement. It is true that sports provide children a healthy body and mind in their life, however, life is not merely about in the condition of living or being alive. In fact, life can be determined as their future career or dream which involves with sports. For example, be an international soccer player or get gold medal in Olympic game. Therefore, the tagline “Sport can give new life to children” can be portrayed that children actually can build their own pathway and dedicate themselves in sport industry in order to achieve what they desire in their life.
2) Mizuno
The headline “Perfection is when your biggest adversary is also your best friend” shows that the animal which is the dog as human companion and thus makes Mizuno shoes as consumer companion too. The headline is the most important part in every advertisements. A good headline can give good impression by telling the consumer something new about the brand and making them curious to know. In this advertisement, Mizuno catch consumer attention by the dog as it will make them want to buy the shoes as they can run as fast as the dog when they are using Mizuno shoes. It is a great advertisement. However it is a good way to promote the product to the consumer as we need to convince them on how good is the quality of the brand.
Mizuno’s target audience can be educated, sports lover, male or female that is in the age range anywhere from 18 to 30. This is because Mizuno’s products can be pricy but that is the price that they have to pay when they want a high and good quality product which is why Mizuno’s target audience is going to be someone that is educated, sports love and who can afford and willing to spend more money on their good products that will be used in extracurricular activities.
Mizuno should highlight or focus more on the sports shoes instead of the dog. As we can see that the dog are grabbing the sport shoes by his mouth, thus it makes the design of the sport shoes cannot be seen by the consumer. The lighting for the shoes should be brighter compared to the others. As in the advertisement the design or the color of the sport shoes cannot be seen clearly.
The difference found in this advertisement is the use of the dog as human everyday companion. As if the dog can motivate human to run at the park. It shows more like a run in the park with human's best friend. So when people think of it they will remember Mizuno sport shoes and makes them want to live a healthy lifestyle. On the other point, the headline of this advertisement give a great impact and catch consumer attention as the way they use adversary as your best friend.
Mizuno’s target audience can be educated, sports lover, male or female that is in the age range anywhere from 18 to 30. This is because Mizuno’s products can be pricy but that is the price that they have to pay when they want a high and good quality product which is why Mizuno’s target audience is going to be someone that is educated, sports love and who can afford and willing to spend more money on their good products that will be used in extracurricular activities.
Mizuno should highlight or focus more on the sports shoes instead of the dog. As we can see that the dog are grabbing the sport shoes by his mouth, thus it makes the design of the sport shoes cannot be seen by the consumer. The lighting for the shoes should be brighter compared to the others. As in the advertisement the design or the color of the sport shoes cannot be seen clearly.
The difference found in this advertisement is the use of the dog as human everyday companion. As if the dog can motivate human to run at the park. It shows more like a run in the park with human's best friend. So when people think of it they will remember Mizuno sport shoes and makes them want to live a healthy lifestyle. On the other point, the headline of this advertisement give a great impact and catch consumer attention as the way they use adversary as your best friend.
3) Speedo
The purpose of this print advertisement is to tell audience that Speedo products can assist you in swimming with smoother and faster effect. In this Speedo's print advertisement, it is clearly stated that "Three things that make you swim faster" which can be understood by audiences that not only shark and crocodile, Speedo's swimming trunk is also one of them. The message of this print advertisement is being communicated by creating an amusing and entertaining tone. Other than that, it also has formed consistency in a sense that swimming trunk is viewed from upward to show its "open-mouthed" pose as the other creatures shown. Therefore, this print advertisement has its own value to grab audiences' attention.
The target market for this print advertisement is demographic segmentation which is the target audience will be male, between the age of 12 until 60 and middle income above earner. The purpose of doing it so is because apparently the swimming trunk as shown in the print advertisement is meant for male. Besides that, people who at the age of 12 until 60 is more reasonable to be targeted is due to their participation in swimming is more active. A single swimming trunk is cost approximately RM60 and above so it is only be affordable for middle and high income earner.
The recommendation for improvements is the product itself does not specifically shown which collection it belongs to. According to this print advertisement, the swimming trunk has no difference with other brand's products. Thus, in order to differentiate and distinguish the product, Speedo should be able to improve the print advertisement by focusing on the label of the swimming trunk or include the name of the product. Not only that, the editing skill also should improve to make the images look more lively. As the print advertisement can see, the cropping of the shark and crocodile in this advertisement are not really good enough as the edge of both of them is not really merge into the advertisement.
Based on the print advertisement, the difference in found in these messages is Speedo trying to claim that it's product is good in material and design to able target audiences swim as fast as chasing by those threatening animals. So, rather than choosing other brand of product, why not choosing the effective and excellent product that can be compete with the efficiency of being chased by threatening animals.
The target market for this print advertisement is demographic segmentation which is the target audience will be male, between the age of 12 until 60 and middle income above earner. The purpose of doing it so is because apparently the swimming trunk as shown in the print advertisement is meant for male. Besides that, people who at the age of 12 until 60 is more reasonable to be targeted is due to their participation in swimming is more active. A single swimming trunk is cost approximately RM60 and above so it is only be affordable for middle and high income earner.
The recommendation for improvements is the product itself does not specifically shown which collection it belongs to. According to this print advertisement, the swimming trunk has no difference with other brand's products. Thus, in order to differentiate and distinguish the product, Speedo should be able to improve the print advertisement by focusing on the label of the swimming trunk or include the name of the product. Not only that, the editing skill also should improve to make the images look more lively. As the print advertisement can see, the cropping of the shark and crocodile in this advertisement are not really good enough as the edge of both of them is not really merge into the advertisement.
Based on the print advertisement, the difference in found in these messages is Speedo trying to claim that it's product is good in material and design to able target audiences swim as fast as chasing by those threatening animals. So, rather than choosing other brand of product, why not choosing the effective and excellent product that can be compete with the efficiency of being chased by threatening animals.
4) Rademar
This advertisement shows a man tearing off his own skin and revealing his sports shirt underneath, and the tagline is “Revealing your inner athlete”. By tearing off the skin, it should reveal one’s muscles but here in the advertisement, instead of muscles, the sports shirt was revealed. This would mean that their sports shirt is your strength, your muscles. They also mean that the sport shirt would be your tool to be an athlete. They communicate the message with the visuals, trying to put an impact onto the audiences’ feelings, making them feel that they could be more of an athlete with the sports shirt on.
This advertisement targets male audience aged 16 years old and above. That is when they start to buy appropriate sports attire for sports. They would also be big enough in size to fit a shirt of an adult.
To make the advertisement more attractive, there could be more shirt shown because as it is now, the shirt is barely seen and it is almost impossible to recognize the shirt to purchase it. The tagline is not visible enough, maybe a change of size and type of font would be great. The logo at the bottom could be either reposition on top, or make it bigger are more visible.
The difference in the messages sent in this advertisement is that this sports shirt is a tool to make you an athlete, while the other meaning tries to make you feel that you are an athlete and the shirt should be a part of you, like your athlete engine.
This advertisement targets male audience aged 16 years old and above. That is when they start to buy appropriate sports attire for sports. They would also be big enough in size to fit a shirt of an adult.
To make the advertisement more attractive, there could be more shirt shown because as it is now, the shirt is barely seen and it is almost impossible to recognize the shirt to purchase it. The tagline is not visible enough, maybe a change of size and type of font would be great. The logo at the bottom could be either reposition on top, or make it bigger are more visible.
The difference in the messages sent in this advertisement is that this sports shirt is a tool to make you an athlete, while the other meaning tries to make you feel that you are an athlete and the shirt should be a part of you, like your athlete engine.